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- <text id=92TT0182>
- <title>
- Jan. 27, 1992: Currently on the Business Shelf
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1992
- Jan. 27, 1992 Is Bill Clinton For Real?
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 44
- Currently on the Business Shelf
- </hdr><body>
- <p>Power to the People.
- </p>
- <p> A little whimsy can be worth a thousand points of B-school
- jargon. In Zapp! The Lightning of Empowerment (Harmony Books;
- 200 pages; $17.95), consultant William Byham uses knights,
- dragons and a machine that hurls people into the 12th dimension
- to spice his lively treatise on energizing workers. The point
- of the fable is to show how sharing power with workers can
- revitalize an entire company.
- </p>
- <p>In Search of Trust.
- </p>
- <p> What makes some companies so good to work for while others
- are so bad? Good companies, writes Robert Levering in A Great
- Place to Work (Random House; 312 pages; $18.95), instill a sense
- of trust that encourages everyone to pull together. Bad
- companies, which Levering says are far more common, undermine
- trust by manipulating workers and treating them as
- interchangeable parts. Based largely on interviews with
- executives of 20 widely admired companies such as
- Hewlett-Packard and Delta Air Lines, this feisty book includes
- a potshot-filled critique of leading U.S. management gurus.
- </p>
- <p>A Question of Quality.
- </p>
- <p> Under now retired chairman Donald Petersen, Ford became
- the hot U.S. automaker of the 1980s. In A Better Idea (Houghton
- Mifflin; 270 pages; $24.95), Petersen says much of the secret
- lay in enlisting teams of workers to improve the quality of Ford
- cars. Teams created the Taurus, and are now developing an all
- new Mustang, due by the end of 1993. In flat but serviceable
- prose, Petersen outlines the steps Ford took to set up and use
- its teams. "The whole employee involvement process," he
- declares, "springs from asking all your workers the simple
- question, `What do you think?'"
- </p>
- <p>Poetic Justice.
- </p>
- <p> Forget In boxes, organizational charts and exhausting
- hours--they are all symptoms of hidebound management. Thus
- declares Love and Profit (Morrow; 213 pages; $16.95), James
- Autry's provocative account of his philosophy as president of
- Meredith magazines. A skilled amateur poet, Autry fills his book
- with prose and verse reflections on the nature of business and
- the role of bosses and workers. He views management as a
- "helping profession" and a "sacred trust" whose job--as the
- Army slogan puts it--means encouraging workers to be all that
- they can be.
- </p>
- <p>Prescription for Profits.
- </p>
- <p> American industry is acutely ill because managers have
- lost sight of the importance of people, says Robert Rosen,
- author of The Healthy Company (Tarcher; 315 pages; $22.95).
- Rosen prescribes large doses of employee participation. Each
- chapter cites a principle of good health with tips for putting
- the precepts into practice. Rosen warns against across-the-board
- layoffs because "eliminating employees may not be the best way
- to cut costs."
- </p>
- <p>Howdy, Partner.
- </p>
- <p> First came the hard-charging captains of industry and then
- the hired-hand executives who still gave all the orders. But
- the new heroes of business are bosses and workers who view
- themselves as partners. So writes Charles Garfield in Second to
- None (Business One Irwin; 454 pages; $22.95), an account of such
- teamwork-based firms as Michigan's Steelcase and Maryland's
- Preston trucking. Garfield views these companies as the vanguard
- of a revolution that will turn top-down corporations into
- democratic workplaces.
- </p>
- <p>-- By John Greenwald
- </p>
-
- </body></article>
- </text>
-
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